A brand new report says that Apple could be the NFL’s preferred future accomplice for its Sunday Ticket package deal, which is up for renewal subsequent 12 months.
As reported by The Athletic:
The NFL’s much-discussed Sunday Ticket package deal is within the information of late, with one report having Amazon because the lead contender to amass the out-of-market video games which can be up for bid, whereas one other touts Disney’s ESPN empire as .
All truthful, however it’s nonetheless early within the course of, and sources say the NFL desires — or maybe, higher termed, hopes — Apple will get the out-of-market package deal
The report claims a future deal would look “a lot different structurally” to the present DirecTV providing, and that the NFL is contemplating letting followers purchase out-of-market video games for only one group and even stand-alone video games in a pay as you go mannequin.
One supply reportedly advised the outlet that “everything is on the table”, however postulates that the league would favor Apple due to its large scale:
However, in contrast to Amazon, which is a retailer, and ESPN, a content material firm, the NFL with Apple would for the primary time be doing enterprise on a big scale with the preeminent expertise large. It would marry the NFL with the corporate that sells arguably the globe’s most crucial shopper product, the iPhone.
TV marketing consultant and Former Fox Sports govt Patrick Crakes advised The Athletic that the NFL would view Apple as a “great diversification” instrument for its portfolio of video games.
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One supply “close to the league” reportedly stated there was a “ton of interest in this product from a lot of companies” together with Apple, however that nothing was imminent.
Apple’s identify has been dropped a number of occasions, nonetheless, when the NFL introduced its new $100 billion deal for TV rights by means of 20333 earlier this 12 months, Apple was nowhere to be seen. Analysts on the time, nonetheless, stated we should not rely out Apple as a Sunday Ticket distributor sooner or later. The present Sunday Ticket contract is up in 2022.